Capstone [kap-stohn] noun:
1. A finishing stone of a structure.
2. The crowning achievement, point, element, or event.
In keeping with our name, the Capstone vision is:
To quarry, carve and fit unique “finishing stones” for clients who desire greater visibility for their brands, products and services – namely bespoke and eye-catching creative communications that complement, complete and enhance all aspects of the corporate structure, providing cohesion and unity, strength and longevity …
To assist our clients in communicating their “crowning achievements” through intelligent design and effective brand story-telling …
Based in Abu Dhabi, United Arab Emirates, Capstone Media & Events is a boutique agency offering a unique “artisanal” approach to brand communications. Rejecting the “production line” methods adopted by so many communications agencies, true to its name Capstone recognizes that there is no “one size fits all” strategy for effective communications, and
stands apart from its competitors by offering a more personal, bespoke (“artisanal”)
approach – carefully crafted, high-quality, distinctive communications, perfectly fitted
to our clients’ requirements.
We are the artisans of modern media, designing and crafting quality materials for a range
of applications, from marketing and advertising to corporate communications and events.
Our invitation to prospective clients is:
“Let us help you strengthen your brand structure with well finished communications.”
Capstone’s positioning of itself as a boutique agency offering bespoke communications solutions complements and benefits from Abu Dhabi’s positioning as a niche destination
for global businesses who desire to attract more discerning customers, eschewing mass
market appeal for the higher returns associated with premium products and services, luxury and authenticity.
Artisan [ahr-tuh-zuh n] noun:
1. A person skilled in an applied art; a craftsperson.
2. A person or company that makes a high-quality or distinctive product in small quantities,
usually by hand.